April Mawhinney X Bothy Threads
Finally, I get to talk about this – after a year or so in the making, I am beyond excited to finally share that I’ve partnered with Bothy Threads, a brand that specialises in turning beautiful designs into high-quality embroidery kits. They have created a collection that transforms some of my favourite wallpaper designs into tapestry stitch kits! Woop!
About the Collaboration
As a surface pattern designer and illustrator, I’ve always been fascinated by all things textiles and print, and how designs can be translated into different media.
Back in the day, my love of all things textile led me to study a BA (Hons) in Textile Art. And the slowness and mindfulness of knitting, weaving and stitch are processes I regularly return to, usually when I'm going through a time of transition, change or stress, as I find the tactile-ness of fibres is good for my brain, mind and soul.
When the conversation with Bothy Threads started back in 2023, I immediately knew it was a perfect fit. Their expertise and knowledge of how to translate my designs into an amazing needlepoint kit, (and their stitching up of the final kits for the photos) were amazing and it's been such a joy working with them to bring this project to life.
The NEW Forbidden Botanicals Collection
The collection launches with two tapestry kits, each using artwork from my bestselling wallpaper and fabric designs.
You’ll recognise the Bloomsbury Moth, (renamed 'Fatal Anemone' for Bothy Threads), with it’s bold moths, yellow celandine flowers and William Morris inspired foliage - now lovingly designed for needle and thread.
We’ve worked closely to ensure that every kit captures the essence of the original artwork.
So, whether you’re stitching up my Bloomsbury Moth design with it's flowing lines, or adding texture to my Deadly Nightshade pattern; there’s something for every creative soul.
But watch this space – there are new designs on the horizon for the Forbidden Botanicals Collection! Launching in 2025!
Why Tapestry stitch kits?
What’s truly magical about Tapestry stitching, is the way it allows people to interact with my illustrations in such a hands-on, creative way. With this collection, I’m excited to invite you to become part of the artistic process, stitching my designs into something unique and personal to you. Unlike needlepoint or embroidery, tapestry stitching is usually created using one stitch, and the design is creating by different colours woollen yarns; so there are no complicated stitches to learn. This simplicity means that each design is accessible and fun for both beginners and experienced stitchers.
How to Get Your Kit:
The collection will be available from today, 15th October 2024, and you can purchase your kits directly from me! I’m so excited for you to get your hands on these kits, and for a limited time, I'm offering an exclusive discount for early buyers. Pop over to buy the kits here.
I can’t wait to see your finished tapestries. Don’t forget to tag me and Bothy Threads on social media with your finished projects – I’d love to see them! #aprilmawhinneyillustration #bothythreads #AMIkits
April x